TECH REPUBLIC, 26 JULY 2016, FEAT. PROFESSOR WALKER SMITH:
A decade after Elon Musk announced Tesla’s first master plan, he has just come up with its sequel—a grand outline that has been called out for being“absurd,” and “insane,” while simultaneously “brilliant” and “magnificent.”
So, which is it?
The press and public often seem to have a difficult time synthesizing Musk’s lofty ambitions. Is Tesla even an automaker? Or just a tech company? The announcement of the new master plan arrived days after Tesla officially changed its website from teslamotors.com to tesla.com—which could signal a conceptual shift to the digital world.