Where Google’s Self-Driving Car Business Is Headed With New CEO

-RE/CODE, SEPTEMBER 15, 2015, FEAT. PROF. BRYANT WALKER SMITH:

John Krafcik, the man Google picked as CEO of its self-driving car division, has one obvious credential: He’s a car guy. Krafcik worked for a joint venture of Toyota and GM, then Ford, then he ran Hyundai in the U.S., turning the Korean automaker from an also-ran to a viable contender with the giants of the industry.

But other parts of his resume may have attracted Google even more.

Krafcik trained as a mechanical engineer and has researched streamlined production models. And his current job is at TrueCar, a pricing website for car purchases and a tech company that works closely with car dealers. That background may signal where Google is heading with its autonomous vehicle arm after taking, with Krafcik’s hire, its biggest step from a far-flung research project to an actual business. <Read More>