Nokia’s HERE maps drive a new battleground in tech

– MARKETPLACE, MAY 8 2015, FEAT. PROF. BRYANT WALKER SMITH:

A bidding war appears to be in the works for a digital mapping business owned by the Finnish telecom company Nokia. The New York Times reports that Uber, the taxi and ride-sharing company, has put in a bid for as much as $3 billion for Nokia’s HERE. Also reportedly in the running is a group of German carmakers, including Audi and BMW, working with the Chinese search engine Baidu.

That’s a lot of interest in a business that isn’t exactly a household name.

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