Google Set to Turn Self-Driving Car Unit Into Alphabet Company

-RE/CODE, 16 DECEMBER 2015, FEAT. PROF. BRYANT WALKER SMITH:

When Google tapped John Krafcik, an auto industry vet, to lead its self-driving car unit, the Internet giant said the project is not a separate Alphabet company but could be one “at some point in the future.” That point is next year, according to a report this morning from Bloomberg, which claimed Google is planning to deploy driverless fleets as rides for hire.

We’ve heard from a few sources that Google is toying around with this service internally, but it’s unclear when it will roll out or how it will look. Google isn’t commenting. It has tried to dampen* earlier reports of a standoff with Uber, in which Google Ventures owns a stake. <Read More>